From Olympics, weddings to UPI payments, France is going all out to woo Indian tourists

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The chance of a dinner with Neeraj Chopra or seeing the Indian hockey team live has driven travel from India to Paris. Sure, the City of Lights has always drawn hordes of tourists like moths to a flame, and the Summer Olympic Games torch is an added attraction.

But France is not relying on Olympics 2024 alone to woo Indian travellers. The European nation is also counting on easing things for them by, for instance, enabling easy payments through global industry bellwether UPI. And given that India is a nation known for celebrating marriages in style, it is no surprise that the French are tapping into the large destination wedding market.